Many people looking for job opportunities are aware of the importance of a professional-looking LinkedIn profile because LinkedIn is the social network for job-seeking professionals.
Your LinkedIn profile is a useful tool that can help you find a job or have potential employers find you. About 87% of recruiters use LinkedIn to vet candidates for open positions.
LinkedIn can highlight your skills and accomplishments as well as give you a way to network and connect with potential employers and companies who are hiring but maybe have not posted their openings yet.
LinkedIn can give you global exposure, so having an optimized, professional presence on LinkedIn is a must!
Your personal brand
In order to stand out to recruiters and hiring managers in the best way possible, it is a good idea to have a resume, cover letter, and LinkedIn profile that are aligned. So, a professional LinkedIn makeover is just what you need to round out your unique brand.
Having a well-fleshed-out LinkedIn profile with a touch of flare can help you stand out on a global scale and improve your job search efforts.
How LinkedIn can help you find a job
One thing to remember is that LinkedIn is a search engine just like Google, except it's for finding job candidates, hiring managers, recruiters, companies, and open positions. For example, if you're in sales could do a search with the keywords, sales recruiters.
On the other hand, hiring managers can find you by searching for keywords as well. This is why it's a good idea to fill in your Skills section on LinkedIn with keywords for which you want to be found.